Craig has over 25 years experience in the international cinema and film industry. He served as Film Booking Director of Odeon UCI in the UK for 14 years, as a Vice President at Sony Pictures in Los Angeles and was Managing Director of Altive Media where he produced and distributed live cinema events to the worldwide market.

Craig is currently a Board Director and Advisor for Filmhouse Cinemas in Nigeria as well as it’s sister company Filmone Distribution. He is also CEO of Part Two Media, an international cinema and film consultancy where clients include Century Cinemax Cinemas in East Africa, The Light Cinemas in the UK and Music Screen Distribution, amongst others.