2:45pm-3:00pm

Marketing is Queen: Finding the Right Marketing Mix for Film Marketing in Nigeria

  • Choosing between Social Media vs Traditional Media in Film Marketing and factors influencing preference.
  • The role of New Media in content consumption
  • Potentials for growing the revenue pie for films with film marketing
  • Best and proven models for marketing and promoting films in Nigerian cinemas
  • Does Film Marketing have to end with cinema release?
  • Differentiation between Film Marketing and other types of Goods or Service Marketing.

Speakers

Eunice Omole, Chief Strategy Officer EbonyLife
Lolu Desalu - FilmHouse Cinemas
Rosana George-Hart - AGM,Silverbird Distribution 
Bola Atta - Director, Marketing and Corporate Communications UBA.
Opeyemi Ajayi - Executive VP/COO Genesis Deluxe Cinemas (moderator)