Breaking News! CREATIVE Africa Content Pavilion Launches at MIPCOM Cannes

28th July.
Lagos, Nigeria.
 

FOR IMMEDIATE RELEASE

Towards solving the current distribution and monetization challenges in Africa, NIFS in collaboration with the MIPCOM Cannes organizers, RX France, will be launching the CREATIVE Africa Content Pavilion (CAPCOP) at this year’s edition of MIPCOM Cannes. The CREATIVE Africa Content Pavilion take center stage as the destination for authentic and original African stories for international B2B co-productions, content distribution, licensing deals and business meeting with over 13,000 participants, including over 4,500 buyers from around 100 countries in attendance in MIPCOM Cannes, as the mother of all content markets globally.

MIPCOM is an annual international marketplace for entertainment content and a major global event for the television and digital content industry, attracting thousands of professionals from around the world to network, buy and sell content, and stay updated on industry trends, taking places from 13-16 October in Cannes France.

African companies in the audio-visual business or service providers expected to register,  participate and  benefit from the highly discounted CREATIVE Africa Content Pavilion at MIPCOM Cannes includes-  rights holder/distributors, producers, licensing, publishers, advertising/media, agencies, tv channels (terrestrial, digital, cable, satellite.), mobile operators, app developers /digital retailer, online streaming/AVOD, SVOD, TVOD platforms, theatrical/all rights distributor, content creation / production/ rights holders. distribution platforms and devices, technology and services, application development, technology providers, dubbing and localization, post production/studios, financing and support services, VC/investors, film commissions, merchandising agencies, law firms, consulting companies, public relation agencies, organization/associations, advertiser/brand, talent/literary agents.

The content focus and genres for African TV channels, African distribution companies and content providers/ producers participating in MIPCOM Cannes as key market for television and digital content includes: feature films – cinema/ YouTube/ tv movies , miniseries ,drama series, telenovelas/soap/sitcom , short films, kids & teens -docs for kids, kids interactive, animation, live-action, educational, youth oriented, docs & factual- art, music & culture, sports, fashion and lifestyle, live shows and concerts, factual entertainment/magazine, reality shows/unscripted reality, talk shows, tv game shows, food, gastronomy and more. MIPCOM Cannes provides very rare business & networking opportunities for international b2b co-productions, acquisitions, and sales of audiovisual content while also offering very high-level conferences, keynotes, screenings, and content showcases for African companies and delegates to maximize their presence at the market.

According to Vanessa van Santen-Smith, Regional Director - MIP Markets at RX France, Ensuring a major African presence at MIPCOM Cannes through  this collaboration with NIFS will ensure that African companies have a strong and visible representation at the  mother of all content markets and further  demonstrates RX France commitment towards inclusion and positioning of MIPCOM as indeed a global market for representation of the under-represented at the market.

NIFS Founder, Ijeoma Onah in her remarks noted that “Africa’s current distribution challenges require a highly pragmatic and intentional approach to tackle and NIFS has been at the forefront of building bridges and ensuring representation of African companies at major film and TV markets globally. The CREATIVE Africa Content Pavilion is a step forward for the African audio-visual industry to embrace and position for international business for the audio-visual sector in the continent. It is also a testament that NIFS remains an international African film and TV industry business enabling, networking and capacity building platform for the convergence and elevation of African film, audio-visual professionals and creative entrepreneurs.

About RX France

For the 60 years since founded, and drawing on a wide variety of experience in the events sector, RX France have been creating and developing meeting places (B2B and B2C trade shows) to help our customers increase their business opportunities.

RX France is the organizer of MIPCOM Cannes, an annual international marketplace for entertainment content held in Cannes, France. A major global event for the television and digital content industry, attracting thousands of professionals from around the world to network, buy and sell content, and stay updated on industry trends.

About NIFS

NIFS (www.nifsummit.com) is at the forefront of shaping African audio-visual business narratives as well as spotlighting new and existing TV business innovations, ideas, while building capacity building for the African film and TV industry by providing market access to various   film and TV markets as well as very high-level international film business networking opportunities.