Registration and Executive Gold Badge and Speaker Badges pick up from 4PM at Legend Hotel Lagos Airport, Curio Collection by Hilton

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NIFS-Creative Economy Practice at CcHUB | Creative Entrepreneurship Workshop

Monday, 25th August 2025

Venue: CEP Entertainment Hub, No 8, General Ogomudia Street, Lekki

Access to this event is strictly by Executive Gold Badge or Special Invitation only.

The Creative Economy Practice at CcHUB is dedicated to driving job creation, wealth generation, and creative expression for Africans—especially women and young people—by applying innovation and technology to the continent’s creative economy. We catalyse sector growth and unlock value for creatives and stakeholders through four core pillars: Research (evidence-based insights and advocacy), Ecosystem & Community Development (building Pan-African networks that connect creativity and technology), Investment Readiness (business support, mentorship, and accelerators), and Investments (equity, grants, and hybrid financing).

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10:00AM-10:30AM

Arrival & Registration (Light Breakfast)

10:30AM-10:40AM

NIFS - CcHUB Creative Entrepreneurship Workshop

Opportunities and Limitations for Sustainable Business Models:
Finding International Sales, Distribution and Licensing Deals for Finished Films and TV Projects.

Opening Welcome & Icebreaker (15mins)

Moderator:
Godwin Nzekwe, International Programs Director, NIFS & ISDE.
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Godwin Nzekwe

10:40AM-12:00PM

Masterclass: Changing Business Models in Global Distribution

Sales and Distribution: From Strategy to Execution
Understanding Windows, Territory strategy, Rights breakdown, Market Screenings, Packaging and Deliverables

Speakers:
Maskelah Gabriel-Adams - Founder & CEO, Afrofilms, UK.
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12:00PM-1:00PM

KNOW YOUR POWER (KYP)– Pitch to Profit

Unlocking the Real Truths from Idea to Distribution to Profit:
Know Your Power provides the tools of support to make your project stand out, generate income, and secure your place in the film business. As part of the official Nigerian International Film Summit (NIFS) 2025 programme, founder Shantelle Rochester will be delivering live talks and offering exclusive, in-person services and packages for attendees.

Overview: An insider’s journey from first pitch idea to a profitable, globally distributed film.

Speakers:
Shantell Rochester - Senior Consultant, Know Your Power (KYP), UK
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1:00PM-2:00PM

Networking Break (Lunch)

by Executive Gold Badge or Special Invitation only.

2:00PM-3:45PM

Nollywood NextGen

Creativity to Revenue Generation to Profitability.

Individual Success vs. Industry Growth in African Cinema

African filmmakers have gained global visibility through personal wins in financing and distribution. Yet, these successes haven’t translated into industry-wide growth. This session explores why individual breakthroughs matter, but also why they fall short of building a sustainable African film economy. Speakers:
Kene Mkparu, President/ CEO KOMWORLD Group.
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Kene Mkparu

3:45PM-4:00PM

Closing/Key Takeaways

Speakers:
NIFS - CcHub Representatives.
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6:00PM

NIFS Opening Cocktail and Industry Networking Reception in partnership with Silverbird Distribution and Cinemas

Venue: Legend Hotel Lagos Airport, Curio Collection by Hilton.

by Executive Gold Badge or Special Invitation only.

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Gold Partners
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Silver Partners
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Industry Support Partners
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Event Partners
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Media Partners
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