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NIFS-Creative Economy Practice at CcHUB | Creative Entrepreneurship Workshop

Thursday, 28th August 2025

Venue: CEP Entertainment Hub, No 8, General Ogomudia Street, Lekki

Access to this event is strictly by Executive Gold Badge or Special Invitation only.

The Creative Economy Practice at CcHUB is dedicated to driving job creation, wealth generation, and creative expression for Africans—especially women and young people—by applying innovation and technology to the continent’s creative economy. We catalyse sector growth and unlock value for creatives and stakeholders through four core pillars: Research (evidence-based insights and advocacy), Ecosystem & Community Development (building Pan-African networks that connect creativity and technology), Investment Readiness (business support, mentorship, and accelerators), and Investments (equity, grants, and hybrid financing).

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10:00AM-10:30AM

Arrival & Registration (Light Breakfast)

10:30AM-10:40AM

NIFS - CcHUB Creative Entrepreneurship Workshop

Opportunities and Limitations for Sustainable Business Models:
Finding International Sales, Distribution and Licensing Deals for Finished Films and TV Projects.

Opening Welcome & Icebreaker (15mins)

Moderator:
Godwin Nzekwe, International Programs Director, Nigerian International Film Summit NIFS & ISDE.
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Godwin Nzekwe

10:40AM-12:00PM

Masterclass: Changing Business Models in Global Distribution

Sales and Distribution: From Strategy to Execution
Understanding Windows, Territory strategy, Rights breakdown, Market Screenings, Packaging and Deliverables

Speakers:
Maskelah Gabriel-Adams - Founder & CEO, Afrofilms, UK..
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12:00PM-1:00PM

KNOW YOUR POWER (KYP)– Pitch to Profit

Unlocking the Real Truths from Idea to Distribution to Profit:
Length: 60 minutes + informal Q&A

Overview: An insider’s journey from first pitch idea to a profitable, globally distributed film.

Key Takeaways:
- Global finance pathways & co-productions
- Case studies (Moonlight, Iron Witch) – contrasting marketing & festival-led success
- The real cost of a script – why finance starts on page one
- Making your film a business – structure & profit focus
- Elements that attract finance
- Positioning for distribution

Speakers:
Shantell Rochester - Senior Consultant, Know Your Power (KYP), UK
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1:00PM-2:00PM

Networking Break (Lunch)

by Executive Gold Badge or Special Invitation only.

2:00PM-3:45PM

Nollywood NextGen

Creativity to Revenue Generation to Profitability.

Speakers:
Kene Mkparu, President/ CEO KOMWORLD Group.
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Kene Mkparu

3:45PM-4:00PM

Closing/Key Takeaways

Speakers:
NIFS - CcHub Representatives.
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6:00PM

NIFS Closing Cocktail and Industry Networking Reception in partnership with British Council

Venue: The British Council, 20 Thompson Avenue, Ikoyi.

by Executive Gold Badge or Special Invitation only.

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Gold Partners
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Silver Partners
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Industry Support Partners
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Event Partners
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Media Partners
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