


Venue: CEP Entertainment Hub, No 8, General Ogomudia Street, Lekki
Access to this event is strictly by Executive Gold Badge or Special Invitation only.
The Creative Economy Practice at CcHUB is dedicated to driving job creation, wealth generation, and creative expression for Africans—especially women and young people—by applying innovation and technology to the continent’s creative economy. We catalyse sector growth and unlock value for creatives and stakeholders through four core pillars: Research (evidence-based insights and advocacy), Ecosystem & Community Development (building Pan-African networks that connect creativity and technology), Investment Readiness (business support, mentorship, and accelerators), and Investments (equity, grants, and hybrid financing).


Opportunities and Limitations for Sustainable Business Models:
Finding International Sales, Distribution and Licensing Deals for Finished Films and TV Projects.
Opening Welcome & Icebreaker (15mins)
Moderator:
Godwin Nzekwe, International Programs Director, Nigerian International Film Summit NIFS & ISDE.
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Founder & Creative Director, Prime Drive Studios
Godwin Nzekwe is a seasoned film and TV producer and director with extensive experience in the industry. As the founder of Prime Drive Studios, he recently produced the acclaimed short film Testimony Time, which has earned multiple nominations at various film festivals. Godwin is one of the screeners at the prestigious Ibadan Film Festival and is dedicated to creating impactful and inspiring content.

Sales and Distribution: From Strategy to Execution
Understanding Windows, Territory strategy, Rights breakdown, Market Screenings, Packaging and Deliverables
Speakers:
Maskelah Gabriel-Adams - Founder & CEO, Afrofilms, UK..
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Founder & CEO, AfroFilms UK
Maskelah Gabriel-Adams, Founder & CEO of AfroFilms UK, is a trailblazing filmmaker and cultural entrepreneur championing Black British cinema. With a BA in Filmmaking and an MA in Film Distribution & Marketing, she launched AfroFilms UK to elevate underrepresented voices. She’s attended major markets including Cannes, earned an EYMA “Mums in Business” award, serves as a juror at the North East International Film Festival, and advocates for diversity through industry panels.

Unlocking the Real Truths from Idea to Distribution to Profit:
Length: 60 minutes + informal Q&A
Overview: An insider’s journey from first pitch idea to a profitable, globally distributed film.
Key Takeaways:
- Global finance pathways & co-productions
- Case studies (Moonlight, Iron Witch) – contrasting marketing & festival-led success
- The real cost of a script – why finance starts on page one
- Making your film a business – structure & profit focus
- Elements that attract finance
- Positioning for distribution
Speakers:
Shantell Rochester - Senior Consultant, Know Your Power (KYP), UK
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Producer
Shantelle is an entrepreneur with experience in business and planning for companies and individuals which she brought to Film & TV over 15 years ago. She has spoken at the Marche de Film in Cannes Film Festival, Durban Film Festival and supported the 1st 17 strong Black delegation of filmmakers by the BFI to Berlinale in 2020. She is constantly speaking on panels and teaches workshops globally for those wanting to understand the business of film from script to screen. With her knowledge of film and connections globally she has now created the ‘Know Your Power’ which supports creatives and companies with project analysis and 1-1 in person and online access to professionals such as herself, heavily discounted so it can be accessed by low income filmmakers. She had her first in-house Award winning film ‘Two Graves’ bought by Netflix. She has worked on numerous other European films as a producer and line-producer. In 2020 under covid protocol she produced the ‘Black British Theatre Awards’ alongside Kwame Kwei-Armah for Sky Arts. She continues to work at her companies Ida Rose & The Culture Collective on a diverse slate of films, series, documentaries and digital projects in excess of 5 million pounds. She is the only candidate that has been awarded two funds via the UK Global Screen Fund Co Production /International Business awards. She is a Breakthrough Leader & Bafta Elevate alumni.

by Executive Gold Badge or Special Invitation only.
Creativity to Revenue Generation to Profitability.
Speakers:
Kene Mkparu, President/ CEO KOMWORLD Group.
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CEO Komworld Cinema
Kene Mkparu has 32+ yrs’ experience in cinema/film business financing, set-up and management. *Raised/managed over $30m for cinema development in the past 16 yrs *Founder/President, KOMWORLD Cinemas and StudioKOM Prod & Dist *Founded Filmhouse Cinemas and Filmone *Set up, was MD, Genesis Deluxe Cinemas *The 1st Black GM at Odeon Cinemas UK. Kene is currently building the 1st KOMWORLD complex –a multi-leisure, dining, entertainment complex anchored by the biggest cinema in Africa, in Nnewi.

Speakers:
NIFS - CcHub Representatives.
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